Understand the meaning of the term online presence
Know how an online presence allows a business to reach a wider market
Explain how a business uses its online presence to communicate with a range of stakeholders
Online presence - A website/strategy that allows people to see/get information about the business Niche market - a small or specialised piece of the market where customer needs are not being met shareholders - people who own shares in a business Turnover - a measure of how much money is taken (same as sales revenue)
Activity
The website below is newly set up. Take a look at the shop page - can you identify any problems with the images?
Task
Search for Carpet shops on Canvey Island
Pick 3 websites to compare
Take a screenshot of each one
In a google document explain the common features and differences
Evaluate the effectiveness of each website for giving an online presence
Plenary
Explain how the websites you looked at meet the needs of different stakeholders.
Business Websites
Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Lesson 6
Lesson Objectives
Understand the meaning of the term online presenceKnow how an online presence allows a business to reach a wider market
Explain how a business uses its online presence to communicate with a range of stakeholders
Starter
Key Terms
Online presence - A website/strategy that allows people to see/get information about the businessNiche market - a small or specialised piece of the market where customer needs are not being met
shareholders - people who own shares in a business
Turnover - a measure of how much money is taken (same as sales revenue)
Activity
The website below is newly set up. Take a look at the shop page - can you identify any problems with the images?Task
Plenary
Explain how the websites you looked at meet the needs of different stakeholders.Resource